My Active Ingredient

Launch design and branding

for Dr Jane Thornton

Physical inactivity is one of the biggest threats to the health of the world today. To help people make positive changes, the benefits of movement need to be presented in a way that is encouraging, supportive and accessible to all.

We were commission by a North American client to create branding for a suite of resources advocating movement as medicine for patients and healthcare professionals around the world.

First of all, the visuals had to be warm, friendly and inclusive of people of all abilities. To create a truly active identity, this mark was also designed to be used as the building block of a brand illustration style, bringing the concept to life across print and digital materials, and social media.