Brand identity


Our brief was to create the brand identity for Sweat It, a new premium fitness studio set to launch in the ultra-competitive world of central London fitness facilities.

After an extensive design process exploring the visual possibilities of juxtaposing the themes of urban rawness with a premium service offer, we presented a spectrum of design and branding solutions. The unanimous favourite was a classically robust logotype with the versatility to accommodate a range of messaging and truly come alive across media, merchandise and environments.

“We were so impressed with all the research everyone personally undertook, enabling them to better understand our market and competition. Everybody absolutely loves the logo, so we are super pleased with how it has all come together.”