Etrivex - Beautifully simple


Beautifully simple

for Galderma

Scalp psoriasis is no fun. Nor, sadly, is much of its treatment. Consequently most sufferers do not apply their treatment as prescribed, despite the great psychological and social distress the condition causes. Using the kind of glossy hair imagery found in beauty magazines, this campaign drives home the message that it doesn’t have to be that way with the beautifully simple Etrivex.

Etrivex - Beautifully simple