Inhale & Go

for Bayer

When you have pulmonary hypertension, even the simplest of tasks can seem daunting. Ventavis aims to help people with PH go about their daily activities with more confidence. To bring this to life, we worked with production company Saddington Baynes to transform a computer-generated mist of Ventavis into a couple dancing or sharing a picnic. Motion capture allowed us to naturally replicate their movements in the particles, creating a global campaign that had at its heart a real understanding of those with PH and what treatment can mean to them.