So pleased to see our TV ad for @theCALMzone launch. Great working with you @AMV_BBDO @MPC_Film @The_Quarry @WaveStudios @tindrummusicuk @the7stars @HopeandGloryPR @btsport
Together in CALM’s corner.

Tyson Fury And The Invisible Opponent | CALM A Movement Against Suicide

Sometimes the toughest opponents are the ones you can't see. That’s whyCampaign Against Living Miserably (CALM...

lnkd.in

Something for the 1 in 3 people who feel their general strength has declined during lockdown

Lockdown muscle loss: Five ways to get back in shape

Lockdown inactivity may have left people with weaker muscles - there are simple solutions.

www.bbc.co.uk

Exercise can influence our sense of purpose in life.
Our sense of purpose can influence how much we exercise.
All the more reason to get started
https://www.nytimes.com/2021/05/12/well/move/exercise-mental-health-flourishing.html?smid=tw-share

The end of the pandemic offers a new opportunity to reflect and to ask a new question: “How do I want to spend my time?” https://www.nytimes.com/2021/05/04/well/mind/flourishing-languishing.html

14% of people who have tested positive for covid-19 have symptoms which subsequently linger for more than three months
In more than 90% of those cases, the original symptoms were not severe enough to warrant admission to hospital

The results are alarming | Science & technology

www.economist.com

Languishing? Seems it may help us manage emotions if we name them
https://www.nytimes.com/2021/04/19/well/mind/covid-mental-health-languishing.html?smid=tw-share

People who often exercise also are people with low risks of falling gravely ill with Covid https://www.nytimes.com/2021/04/14/well/move/exercise-covid-19-working-out.html

Calling NHS workers superheroes comes from a good place, but it runs the risk of making us think they're immune to the emotional effects their work in the pandemic has had

Ad campaign aims to raise awareness of the impact of the pandemic on NHS staff

The new ad, directed by George Hackforth-Jones for the charity Duty To Care, which provides mental health and well...

www.creativereview.co.uk

Being active throughout life could literally pay off

Staying active throughout adulthood is linked to lower healthcare costs in later life – new research

People who stayed active or became more active in adulthood spent between 10% and 22% less on healthcare.

theconversation.com

When too much sitting leads to aches and pains, “motion is lotion" https://www.nytimes.com/interactive/2021/03/24/well/move/wfh-pain-stretch.html

Exercise can change how crucial portions of our brain communicate as we age https://www.nytimes.com/2021/03/03/well/move/exercise-aging-brains.html

When you ask people to talk about themselves, they stop being patients presenting themselves to the doctor to be fixed - they become actively engaged in their own healing
https://www.nytimes.com/2021/02/25/well/live/narrative-medicine.html?smid=tw-share

The fact that we may nearly be out of the pandemic woods can itself present new psychological hurdles

We're in the Third Quarter of the Pandemic. Antarctic Researchers, Mars Simulation Scientists and Navy Submarine Officers Have Advice For How to Get Through It

Antarctic researchers, Mars simulation scientists and submarine officers on how to weather the phase of isolation when the end is in sight.

bit.ly

Britain spends little on research and development, but what it does spend is concentrated on health

How British science came to the rescue

Elite institutions, streamlined regulation and big datasets are a potent combination

www.economist.com

Seven bike-loving medics give their tips on staying healthy and injury-free as you cycle over this Covid winter

On doctor’s orders: 10 rules to keep healthy on the bike during winter - Cycling Weekly

How to stay safe and healthy on the bike this winter – what would a cycling doctor do? Josephine Perry, hers...

www.cyclingweekly.com

Successful brands already communicate with consumers to get them excited about buying their product. Imagine if they applied some of that magic to clarifying correct recycling technique on the product itself?

Companies are failing to do this one simple thing that could boost recycling

Most consumers want to recycle, but aren’t always sure how. Brands can make it much easier.

www.fastcompany.com

"If political leaders can muster the will to make the right investments, emerging infectious diseases could be struck off the list of existential threats to our way of life" https://twitter.com/fthealth/status/1360224015084847114

Will Apple's technology really make us healthier?

Tim Cook Pivots to Fitness

Why Apple’s CEO wants to make health and wellness the company’s greatest legacy

www.outsideonline.com

Early treatment with inhaled budesonide reduced the risk of requiring urgent care or hospitalisation by 90% in people with COVID-19